Research Proposal Essay Example | Topics and Well Written Essays - 1500 words - 2

query Proposal - Essay ExampleDeeper analysis of the market potpourri will provide an adequate reasonableness of the concept hence accurate strategies. The following is a framework that will aide in conducting studies on trade sashay. The framework provides the rationale, look questions and objectives, review of literature, methodology, and ethical problems. Rationale Contemporary business organizations continue to see to it increased competition hence the need to have effectual trade strategies. In order to even out a marketing strategy effective, there is need for every stakeholder involved to ensure that various components of marketing are protected (Iacobucci, 2012 116). The main components of marketing include product, price, promotion, and place. Every effective market strategy balances amidst the product, price, promotion, and place. A poor balance or composition of each of the four components definitely leads to ineffective marketing strategy (Wenderoth, 2009 52). Imperatively, effective marketing strategies continue to appeal to many customers (Meyer, 2010 78). Given the appeal that effective marketing strategies have on customers, every business enterprise needs to structure their promotional tools in a way that would incorporate the other three marketing components proportionately (Fried, 200548). Despite the many studies conducted on how to lay down an appropriate marketing mix for the purposes of enhancing the marketing strategies, there is need for a more detailed research study especially in the contemporary environment where there has been dynamisms within tastes, preferences, fashions, and other components. As a result, the following is a research proposal, which provides adequate literature review, methodology, and ethical problems. The framework will be recl drawable in conducting a quantitative analysis in gaze to marketing mix. Research Questions and Objectives The main aim of this study is to establish how to develop appropr iate marketing mix strategies that would not only be effective to a business enterprise but also appeal to the customers. Therefore, this study aims at finding answers to polar questions that include 1. What percentage of customers within leisurely drink sector pass price as the more or less determining marketing mix component in making buy decisions? 2. How does the buying decisions of consumers within the fleecy drink industry affected by product market mix? 3. Are consumers buying decisions ground on perceptions in respect to products of gentle drink firms affected by promotion market mix? 4. What blow does place as a market mix has on the buying behaviours and decisions of consumers within the soft drink industry? Based on the above research questions, the objectives of this research study in respect to the marketing mix strategies include 1. To identify the percentage of customers within soft drink sector that consider price as the most determining marketing mix compon ent in making buying decisions. 2. To establish the changes in consumers buying decisions on the basis of soft drink products. 3. To evaluate the changing perceptions of consumers towards soft drink produced on the basis of promotion as a market mix 4. To identify the impact of place on the buying decisions of consumers towards soft drinks. The above four questions and objectives cut across the marketing mix elements and components hence