Marketing Strategies for Attraction

merchandise Strategies for Attr reach motive approximate rangeTheme park is a term, which is use for describing a gang of rides and some differentwise tieions for fun. These ar assembled for providing fun for a large pigeonholing of tidy sum. They atomic figure of speech 18 bigger than some separate(a) metropolis playg corpulents or parks. They ar organized for not besides attracting children simply as intumesce to attract adults, teen hop onrs and change surface old people. These argon gener exclusivelyy built on the basis of mavin or to a greater extent studys. The most customary land causa of approximation parks is the Atlantis and the American West. Quite often, the subject field parks contain m whatsoever sections. separately of these sections tells some divers(prenominal) story. All the rides in a case park generally go on the main solution of the park. The common example of it is the Walt Disney Worlds put-on Kingdom (Adams, 1991).CasinosCa sinos atomic number 18 special buildings or vicinities meant for all sorts of entertainment like meetings, national amusements, dancing, etc. These similarly offer hotels, food beverages for its field and international customers. These cassinos also offer the gambling tables or devices. These are know as communication channel establishments whose prime business is gambling.After the governments of various countries move the ban from gambling, the establishments like casinos came into existence. The largest casinos of the world are situated in the city of Las Vegas. The primary spirit of the domain see these places is childs play and enjoying. In novel years, the structure and organization of the casinos commit witnessed broad changes. The establishments acquit broadened their market segmentation. They are now designed to cater the entertainment needs of the solely family.Differences in the marketing Attraction Strategies of the Theme parks and the CasinosThe theme parks and the casinos are both meant for the enjoyment and entertainment of the unexclusive at large. The difference, which makes it compulsory for marketers to bear on it antitheticly, is the segment and the type of customers it is intended to attract. The theme parks aim at attracting both the dependent and the independent people, who want to enjoy their lives while the casinos aim at attracting those persons who are independent and can take the decision on their own and are interested in manoeuvre apart from enjoying the entertainment.The theme park usually markets and focuses its products towards the whole family. It particularly focuses on the adults, teenagers and children below the age of 21. In rove to attract this segment of customers, the marketers place their advertisements in the places and articles astray used by the children, adults and the teenagers i.e. in the children magazines, on the rappers of the toys, on cartoon and music channels, etc. On the another(pr enominal) hand, the casinos, for attracting its prospective customers, place the advertisements on the business journals, tourism websites, hotels, etc. For example, we can realize the advertisements of the Disney theme park on the Cartoon Network but it is not possible for us to see the promotion suits of the casinos on these patterns of channels. On the other hand, we can notice the promotion campaigns of famous casinos on various gaming websites and business journals but these places do not register the promotion campaigns of the theme parks like that of Disney.The theme park is often positioned as a tourist terminal for the whole family by both the management of the theme park and the governments of the countries. These are also the preferred cultures for the international and the national tourists. On the other hand, the casinos may or may not be regarded as a tourist destination by the government of any country. They may be developed and advertize by the businessmen at the places where tourists visit ofttimes. In this case, a casino will attract only that segment of customers, which is interested in gaming no matter what other kind of family entertainment has been provided by the casino. For example, the Walt Disney Worlds Magic Kingdom has been projected as a tourist destination by the government of the USA. It is positioned as an entertainment destination not only for the children but also for the other sections of the society, while the city of Las Vegas has been positioned as an entertainment destination for the adults and the visitors to a higher place the age of 21.As a part of the promotional campaign to attract the maximum number of visitors, the theme parks resort to sponsoring of the events and the products, which are related to its target market. For example, the Disney sponsors the products of Nestle and tries to enhance the know-how of the customers regarding its existence, while the casinos try to reach out their business by sponso ring the events like car races and various other grittys. For example, the UK base online poker and casino group, 32 Red Plc had entered into an agreement to sponsor the association football team Aston Villa. This is the UKs one of the leading soccer team. This count had jockstraped the company to however build its spot through forwarding on television as well as through the national press of Britain all well-nigh the world.The casinos, in order to attract and expand the existing as well as new customers, offer the promotions and reward tease. This not only helps them to attract and maintain the customers but also give word of mouth publicity to the establishment. While, the Theme Parks not only offer promotions and reward cards but also the ticket, parcel of land and resort discount coupons to the customers. For example, the Disney offers such rewards, tickets, resorts and package coupons to its customers.In order to attract more visitors and reach their target markets, t he theme parks, advertise and promote their vicinities and products by placing their advertisements on a large number of media like television, video, the Internet, radio, print, brochures and collateral, billboards and cinema. Not even the smallest means of media has been left by the theme parks for attracting people from all walks of life. On the other hand, the casinos target only certain section of the society, i.e. the people who experience the capacity to pay and game huge sum of money in various entertainment and gaming sections of their casinos. Therefore, they do not use all the means of Media for promotion. In rattling rare cases only, one can see the promotion of casinos on the billboards and brochures. For example, the WetnWild piss World places its advertisement on all means of the media including television, video, the Internet, radio, print, brochures and collateral, billboards and cinema, in order to attract more visitors (Marketing Strategy of WetnWild Water Worl d, 2008), while most of the casinos in the US, apart from placing their advertisements in business magazines, take the help of the Casino Media convocation for their global advertising needs.The marketing strategies of the theme parks are nonresistant to changes all round the year. These strategies keep on changing with the occurrence of different events, vacations and festivals in different parts of the year it is also possible that many theme parks change their strategies for different weeks of the month. For example, the marketing scheme of WetnWild has been different all through the years (Marketing Strategy of WetnWild Water World, 2008). On the other hand, it is not possible for the casino owners to change their marketing strategies as frequently as the theme park owners do. They do change their advertisement and other promotional campaigns during the year but a change in their dodge is restricted to only some of the festive events.It is also a common practice of the theme p arks to appoint some vane ambassadors to their brand and promote them with their help, thus attracting a larger proportion of visitors from all round the world. For example, the Mickey Mouse is regarded as the brand ambassador of the Disney. On the other hand, generally, in the case of casino industry this practice of appointing a brand ambassador and then promoting their brand through them is not a common practice. They advertise with the help of their offerings and special features of their casinos (Effective Casino Marketing Makes All the Difference).Thus, from the above discussed points, it is clear that though both the theme parks and the casinos cater the entertainment needs, yet their market segmentation is different.Essay 2Zoos and aquariums have been used as contact points for humans and the creatures existing in the nature. In general, zoos and aquariums are facilities where living creatures are restricted inwardly a certain geographical area. These facilities are open to the public for viewing the creatures, both terrestrial as well as aquatic in an artificial habitat. At the same time, they also provide ideal conditions for the fosterage and mating of animals.The experts working in these facilities have a variety of goals that includes bio-diversity conservation as well as public education. Among the premier objectives of these facilities, research, education, conservation and rehabilitation efforts are prominent. However, trim backs have been constantly brocaded against these facilities due to differences notice in their assertions and their actual implementation. On the other hand, it is bumpd that while some of these facilities are serious in the speakion of defend these creatures while others breed them specifically for the motive of displaying them to the visitors.Both these facilities have to deal with a huge variety of issues during their operations. In fact, these issues are common with all similar kind of facilities in various par ts of the world. Among the major in operation(p) issues which zoos aquariums need to pay significant attention arePublic gumshoeAnimal SafetyBreeding and conservation ActivitiesPublic SafetyThe issue of public safety is constantly gaining high priority for facilities like zoos and aquariums. In fact, it is a very crucial issue which needs to be address by the management and authorities of such facilities, in an effective manner. Generally, people, oddly smaller ones tend to divorce with each other while visiting these facilities.In order to address this problem, these facilities need to recruit a aright trained group of employees capable of taking guard of young individuals. These facilities should be well acquainted with first- embolden stations and walk-in clinics, in case any of the visitors gets injured or experiences a minor health problem. The management should turn back that adequate safety-arrangements are made for the visitors not only from the animals but from oth er dangers as well such as those related to fire and electricity in aquariums, particularly (Olney, Mace, Feistner, 1993).In addition, any kind of buildings, structures and other areas constructed within the premises of zoos and aquariums should be strictly maintained in safe condition. Moreover, the public visiting these facilities should not be allowed to enter any areas which could cause an unthought risk to their safety. At the same time, the authorities managing these facilities should ensure that the pavements and walking lanes for the public visiting these facilities should be well maintained and properly taken care off, in order to parry any kind of injuries.On the other hand, clearly visible warning-signals must be installed at enamor places in aquariums zoos to minimize potential dangers. In the case of traditional theme parks, these problems were handled in a slightly different manner. For instance, tags are provided to the children, in case they disassociate with t heir parents. They also maintain proper arrangements of urine in order to avoid any kind of accidents. The authorities also provide written book of instructions to the visitors prior to entering the park. The management should also hire professionals and some emergency brake services through which the management would be able to handle the deprecative situation and accidental cases in the zoos and aquariums.Animal SafetyIn Zoos, there are certain animal concerned service personnel, who are cognise as keepers. They make the diets of the animals and wipe off the areas in which animals are hardened and at times nurture the young ones. They look for any kind of disease or damage caused to the animals. In addition to this, they also observe feeding pattern or any kind of alteration in the activities of the animals. Keepers also confirm that the people who come to visit the zoos should act responsibly to the animals. Keepers have to look afterwards a large group of animals includi ng Birds, Reptiles or mammals (Animal Care and Service Workers, 2008).In the aquarium, certain rules and regulations are exposed to the people visiting there to ensure animal safety includingProhibition of fall of objects including coins, memento, garbage, etc. into the pools. Cleaning of hands is restricted prior or after feeding the animals Human refreshments are not allowed to be given to the animals. nutriment the animals with fish that have been dropped on the ground. Picking out of the brood from water for a better look of the animals. Restricting the people from touching the look and blowholes of the animals.A traditional animal theme park originated from the pleasure gardens that focus on entertainment of the public. Little importance was given to the safety of animals. They have now converted into amusement parks.Many groups like People for the good treatment of the animals (PETA) and Human Society of United States (HSUS) are devoted to the animal safety and they are qu ite significant for the animal safety in the theme parks.Breeding and Conservation ActivitiesThe zoos and aquariums bear a compulsion of make a straight contribution to conservation of the animals and aspire to become more effective in the process of conservation internationally.The World Association of Zoos and Aquariums (WAZA) have prepared World Zoo and Aquarium Conservation Strategy (WZACS). It is an appropriate manuscript that brings ex situ organizations in the stream of conservation of biodiversity and continued development. Their strategy offers a widespread idea for the zoos and aquariums all over the world and describes the standards and policies to crap the conservation goals ( make a Future for Wildlife, 2008).A direct action for heighten habitats and increase in the number of target species, or indirect action like education, taking up of financial help and research to direct policy and practice can serve the purpose of conservation of the animals. Conservation of an imal populations in zoos is carried out with the help of breeding and reintroduction. Zoos Aquarium help in setting up suitable social entities for good breeding and rearing, looking for the behavioral requirements and preparing the diet.Incorporating these features of husbandry, putting in practice the training programs along with making them acquaint to the environment and conducting research would enhance breeding and reintroduction process. This would aid to the identification of the suitable animals that need reintroduction in the wildlife (Building a Future for Wildlife, 2008).Traditional theme parks lack the proper researches on the breeding and reintroduction aspects of the conservation, which are chief(prenominal) for the conservation of the animals.ReferencesAdams, J. A. (1991). The American Amusement Park Industry A memoir of Technology and Thrills. Boston Twayne Publishers.Animal Care and Service Workers, 2008. Retrieved May 10, 2008, from http//www.bls.gov/oco/ocos16 8.htmBuilding a Future for Wildlife, 2008. Retrieved May 10, 2008, from http//www.waza.org/conservation/wzacs.phpchapter2 Effective Casino Marketing Makes All The Difference. Retrieved May 10, 2008, from http//www.noels-isulong-seoph.com/effective-casino-marketing-makes-all-the-difference/Entertainment Animals Animal Theme Parks, 2008. Retrieved May 10, 2008, from http//www.libraryindex.com/pages/2194/Entertainment-Animals-ANIMAL-THEME-PARKS.htmlMarketing Strategy of WetnWild Water World (2008). Retrieved May 10, 2008, from http//wetnwild.myfun.com.au/Schools/Project-Information/Marketing-Strategy.htmOlney, P.J., Mace, G. Feistner, A. (1993). Creative Conservation synergistic management of wild and captive animals (Hardcover) (1st Edition). Springer Publishers.